Most all of the presentations on the first day had an interesting point carried with them, and all of them were at least interesting. However, I've chosen to focus on one presentation in particular. Rather, one ad from one presentation that I found particularly intriguing. I felt that Christina Lee's equating the book "The Game" with the bible was quite an interesting parallel (mainly because I would have never noticed had she not brought it up). Using a particular style to invoke thoughts of omnipotence is quite an interesting feat, and the rhetoric behind this is seemingly boundless. However for the purposes of this assignment i will suffice it to say this: um... please disreguard this sentence.
Photo Credit: http://www.videogamesblogger.com/wp-content/uploads/2006/10/the-holy-bible-the-game.jpg
1 comment:
Nick,
I agree with you that using omnipotence is one of the most effective selling mechanisms (if not the most controversial). The book that Christina presented was unquestioningly playing off of this appeal. It was seemingly leather bound, had scripted gold lettering on it, and it declared itself the ultimate guide to picking up girls. I think that this kind of advertising is extremely misleading. It basically tells shoppers that all of their questions and troubles regarding whatever topic (in this case women) will be solved by reading the book. There is not denying the fact that it is an extremely affective method of advertisement. It is alos very dishonest.
Eli
ps: love the picture
Post a Comment